Nova Scotia has been named one of Travel + Leisure magazine’s 50 Best Places to Travel in 2025, highlighted for its stunning coastal attractions and improved air travel accessibility. The province is featured in the “For Moments on the Water” category, along with the Yukon, which appears under “For Nature Lovers,” making them the only two Canadian regions on the list. In 2023, the provincial government invested over $4 million to enhance tourism through marketing and product development, contributing to impressive visitor numbers—over one million from January to July 2024 and 2.2 million in 2023. Nova Scotia continues to position itself as a premier travel destination.