The Government of Canada is launching a C$250,000 global online advertising campaign to discourage potential asylum seekers. The campaign in 11 languages, including Spanish, Urdu, Ukrainian, and Hindi, marks a departure from Canada’s traditionally welcoming approach to refugees. This initiative comes as Prime Minister Justin Trudeau’s government faces mounting pressure over immigration policies and housing costs. The ads, targeting search queries about Canadian asylum, emphasize strict qualification guidelines and aim to combat misinformation while managing the country’s growing 260,000-case refugee backlog.
