The Business Council of Alberta’s new poll suggests that 70% of Canadians believe changes to the immigration system are necessary. Historically, Canadians have supported immigration, which has attracted skilled individuals who have contributed to economic growth. However, due to population growth and economic weaknesses, public opinion has shifted. Key insights include: less than half believe immigration benefits Canada’s economy, society, and global standing, and 62% favour prioritizing economic immigration. Only 28% believe the current system effectively selects and supports immigrants, citing insufficient housing, infrastructure, and lack of credential recognition as issues. Consequently, 70% of Canadians support reforms in credential recognition and selection of economic immigrants with high economic potential to improve living standards.