As Canada implements stricter immigration policies affecting international students, universities across the nation are demonstrating remarkable resilience and adaptability. Leading institutions like Humber College and Wilfrid Laurier University are enhancing their support systems through personalized communication strategies, increased student services, and transparent messaging about immigration updates. These institutions focus on institutional branding rather than national promotion, emphasizing creating unified messaging across departments and providing comprehensive support throughout the student journey. Despite the challenging environment, Canadian universities remain committed to maintaining their reputation for academic excellence while adapting to new regulatory frameworks.