The international education sector is undergoing significant transformations as the “Big Four” study destinations – Australia, Canada, the United States, and the United Kingdom – navigate a year of change. Speaking at the inaugural ICEF Monitor Global Summit in London, leaders from these countries highlighted key themes shaping the future of international student mobility. These include the crucial link between recruitment and student outcomes, the need for stronger connections with industry and policymakers, and the importance of data-driven decision-making. While projections indicate continued growth in international student mobility, new challenges such as government policy interventions, evolving student preferences, and increased competition are prompting the development of innovative recruitment strategies across these major study destinations.
