On December 7, 2022, Newfoundland and Labrador released the 2022-2026 Tourism Vision and Strategy to transform the province’s tourism landscape. In the next five years, the strategy will take a three-phased approach. First, the 2022-2023 transition phase will ensure a steady foundation for tourism so the province can rebuild and welcome more visitors than ever before. The 2024-2026 transformation phase is a reliable and sustainable yearly strategy for boosting tourism through visitation, spending, and employment growth. Finally, in the Thrive 2026 and Beyond phase, the strategy will focus on economics and supporting tourism development that benefits people and places equally. In this phase, the province will constantly monitor and adapt to changes in the ever-changing tourism industry.
