With a new action plan, Nova Scotia is working to attract more francophone immigrants to the province. The provincial government’s goal is to increase francophone immigration to at least 4.4 percent of total immigration. The province’s plan, Growing Nova Scotia’s Francophone Population – An Action Plan for Success (2022-25), attempts to engage more communities and partners in francophone immigration, attract more francophone immigrants with marketing efforts, undertake programs to encourage population growth, better retain newcomers through services that facilitate settlement, and put in place research and evaluation programs.